| Title | Athlete |
| Agency | BBH |
| Campaign | Boddingtons |
| Advertiser | AB Inbev |
| Brand | Boddingtons |
| Date of First Broadcast/Publication | 1997 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | The Cream of Manchester |
| Story | An athlete chases an ice cream van across the desert and is given a pint of Boddington's by Melanie Sykes. She asks him if he wants a flake in his pint of Boddingtons. |
| Philosophy | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problem | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Executive Creative Director | Bruce Crouch |
| Copywriter | Jo Moore |
| Art Director | Simon Robinson |
| Agency Producer | Collette Ponsford |
| Director | Daniel Kleinman |
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