Jarbas Agnelli
Director at Platige image
São Paulo, Brazil
TitleMobility Manifesto
Campaign Borders
Advertiser TIM Brasil
Brand TIM
PostedSeptember 2011
Business Sector Telecommunications Services
Tagline (original language) Você Sem Fronteiras
Story In the beginning we see the image of the royal wedding projected in a big canvas while the lettering says: “Then commoners would only become royal in fairy tales.” We then see scenes of the former dictator from Egypt, Hosni Mubarak being deposed. “Then social revolutions started on the street. Now they begin on social networks.” Cut to news and images of Wagner Moura, who’s doing his first Hollywood film. “Then movies were an American business. Now Brazilian talent takes Hollywood.”Cut to the kid Rene da Silva twitting from his community in Morro do Alemão, Rio de Janeiro. He holds his mobile, in from of the hill, writing and posting on his twitter account. “Then slums didn’t stand a chance. Now they have a voice, social network and thousands of followers.”Cut to the final scene with Blue Man, writing the tagline in neon “You, without borders” while the voice over concludes: “The borders between you and opportunities are opening. TIM works so that you can communicate more, do more and go further."
Media Type Television
Market Brazil
Creative Team
Creative Team
Creative Director
Chief Creative Officer
Creative Director
Production Team
Production Team
Production Team
Production Team
Production Team
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Production Company
Editing Company Equipe AD
Music Company / Composer

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