|Title||“The New Species of Soul”|
|Campaign||“The New Species of Soul”|
|Date of First Broadcast/Publication|
|Story|| As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk.|
Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
|Philosophy||Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.|
|Chief Creation Officer||Bobby Pearce|
|Executive Creative Director||Mark Koelfgen|
|Creative Team||David Angelo|
|Group Creative Director||Frauke Tiemann|
|Art Director||Kristopher Wong|
|Art Director||Gabriel Gama|
|Executive Agency Producer||Elizabeth Newman|
|Executive Agency Producer||Pete King|
Over the past six months as co-founder of agency start-up The Ele...
Alex Grieve started his career at Saatchi & Saatchi (with his cre...
For the past two years, Blanca Gómara has been the Executive Crea...
I am Head of Business Development & Strategy at Refinery29. My ro...
Dörte is one of Germany’s most highly awarded creative directors....
Advertising, Creative Strategy, Copywriting
A publicist and musician, Alexis worked for four years at Ogilvy...
David (Dave) Roses is an eclectic and multi award—winning music c...