|Agency||Fallon New York|
|Campaign||What Guys Are Really Thinking - The X Show|
|Advertiser||Fox / Liberty Network|
|Product||The X Show|
|Business Sector||TV/Radio Programs & Stations|
|Tagline||We know what guys are really thinking.|
|Story||The national anthem is replaced by "men's talk"... Super: We know what guys are really thinking. The X show. Weeknights.|
|Creative Director||Jamie Barrett|
|Creative Director||Kevin Roddy|
|Agency Producer||Beth Barrett|
|Executive Producer||Jon Kamen|
|Executive Producer||Frank Scherma|
|Executive Producer||Robby Fernandez|
|Editing Company||Mad River|
|Art Director||Neil Powell|
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