|Title||40 Years - No Limitations|
|Agency||Saatchi & Saatchi New York|
|Campaign||40 Years - No Limitations|
|Advertiser||National Down Syndrome Society|
|Brand||National Down Syndrome Society|
|Date of First Broadcast/Publication|
|Business Sector||Racial/Ethnic/Minority/Disability Awareness|
|Tagline||40 Years - No Limitations|
|Story||To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.|
|Chief Executive Officer / Partner||Andrea Diquez|
|Chief Creative Officer||Taras Wayner|
|Creative Director||Daniel Lobatón Morey|
|Associate Creative Director||Kiko Mattoso|
|Art Director||Rafael Segri|
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