| Title | Fluffed & Whipped |
| Agency | J. Walter Thompson New York |
| Campaign | I Choose |
| Advertiser | Diageo |
| Brand | Smirnoff |
| Posted | December 2011 |
| Product | Fluffed Marshmellow & Whipped Cream |
| Business Sector | Spirits, Fortified Wines |
| Tagline | I Choose Smirnoff |
| Media Type | Television |
| Market | United States |
| Chief Creative Officer | peter nicholson |
| Executive Creative Director | Matt MacDonald |
| Executive Creative Director | Jeremy Postaer |
| Art Director | Eric Larkin |
| Agency Producer | Carrie Lewis |
| Agency Producer | Andrea Curtin |
| Production Company | HSI |
| Director | David LaChapelle |
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