Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, Canada
| Title | IKEA Bedtime |
| Agency | Rethink Communications Inc. |
| Campaign | IKEA Bedtime |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors. |
| Media Type | Digital |
| Length | |
| Post Production | Alter Ego |
| Production Company | FRANK |
| Post Production | Fort York VFX |
| Music and Sound Company | Vapor-RMW |
| Media Agency | Jungle Media |
| Creative Director | Aaron Starkman |
| Creative Director | Christina Yu |
| Creative Director | Ian Grais |
| Creative Director | Chris Staples |
| Art Director | Zachary Bautista |
| Copywriter | Andrew Chhour |
| Strategist | Sean McDonald |
| Strategist | Stacy Ross |
| Producer | Shelby Spigelman |
| Director | Rodrigo García Saiz |
| Editor | Brian Williams |
| Assistant Editor | Paula Hicks |
| Director of Photography (DOP) | Chris Mably |
| Executive Producer | Danielle Kappy |
| Line Producer | John Barreiro |
| Online Artist | Andrew Rolfe |
| Grade Artist | Wade Odlum |
| Sound Producer | Ted Rosnick |
| Audio Engineer | Art Mullin |
| Account Executive | Sarah Riedlinger |
| Account Executive | Daniel Riggi |
| Account Executive | Marie Lunny |
| Managing Director | Sheri Metcalfe |
| Managing Director | Cindy Drown |
| Planning Director | Janet Xi |
| Group Manager - Buying | Krystal Seymour |
| Group Manager - Planning | Courtney Rimar |
| Planning Team | Georgia Pearson |
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