José Borghi

José Borghi

President at MullenLowe Brasil
São Paulo, Brazil

About me

With a bachelor?s degree in Publicity and Advertising from PUCCampinas, Borghi?s started his career in 1989 at Standard Ogilvy. He also worked for at Talent, FCB and DM9/DDB, agency where he developed together with Erh Ray some of the most successful and awarded campaigns of Brazilian and international advertising, such as Parmalat?s ?Mamíferos? (mammals), ?Carlinhos? (against prejudice to people with Down?s Syndrome), jobs for Universo on Line (portal launching), Honda, Michelin, Itaú, Electrolux, Valisére, Antarctica, Volvo, Microsoft, Philips, Jornal da Tarde and others.
In 1999, Borghi went to Leo Burnett as President and Creative Director, becoming President of the agency in 2001. At this time, he created successful campaigns for BankBoston, Frescarini and Fiat, which became market leader in the country, for the first time.
In December 2002, together with Erh Ray, founded BorghiErh® Creative Intelligence, a 100% Brazilian agency. In December 2006, BorghiErh merged with Lowe and he assumed as president.
In his career, he was awarded several prizes: Most Awarded Copywriter by the Archive Magazine (1999), Cannes (13 Lions), One Show (10 awards), New York Festival (11 awards), London festival (7 awards), Clio (10 Awards) and Abril Awards (one of the most important Brazilian festivals ? 15 awards).


During his 25-year career in advertising, Jose Borghi has created some of the most awarded creative work in Brazil - and in the world. He started his career in 1988 at Standard Ogilvy. He has also worked in some other important agencies, such as: Talent, FCB, DM9DDB and Leo Burnett. From 1994 to 1999, Borghi worked at DM9DDB, agency where developed some stellar campaigns including Parmalat’s “Mamíferos/mammals”, “Carlinhos” (against prejudice to people with Down’s Syndrome), Itaú, INBEV among others. In 1999, Borghi worked at Leo Burnett as Chief Creative Officer becoming Chief Executive Officer in 2001. At that time, he created successful campaigns such as for Fiat, which became market leader in the country for the first time. In late 2002, he founded his own agency, Borghierh. In December 2006, Borghierh merged with global network Lowe + Partners and Borghi became joint Chief Executive Officer of the agency. In July 2012, he took the exclusive chairmanship of the agency called BORGHI/LOWE. Borghi has been awarded at all the key Brazilian and international festivals – including 13 Cannes, 10 One Show, 11 New York Festival, 7 London Festival, 10 Clios and 15 Abril Awards and was the most awarded copywriter by Archive magazine in 1999. In 2009 he was chosen “Agency Professional” by the Brazilian Advertising Professionals Association (APP) and also chosen as Advertising Professional of the year at the Columnists Awards. 
General Creative Director
Mullen Lowe

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