Bruno Prosperi
Executive Creative Director at AlmapBBDO
São Paulo, Brazil
TitleTrue VW
Agency
Campaign True VW
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Cars
Philosophy We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Media Type Digital
Length
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Media Team
Media Team
Media Team
Media Team
Media Team
Account Executive
Account Executive
Account Executive
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Production Company
Executive Producer
Producer
Animation
Sound Design Company
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer

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