Pinacoteca Art Museum of São Paulo - "PinaTracks 2"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brazil

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Brand: Pinacoteca Art Museum of São Paulo
Country: Brazil

Advertiser: Pinacoteca Art Museum of São Paulo

Title	PinaTracks 2
Agency	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campaign	The São Paulo Pinacoteca
Advertiser	Pinacoteca Art Museum of São Paulo
Brand	Pinacoteca Art Museum of São Paulo
Date of First Broadcast/Publication	2018 / 1
Business Sector	Museums & Monuments
Philosophy	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Media Type	Print
CCO	Fábio Fernandes
Creative Director	Eduardo Lima
Creative Director	Theo Rocha
Creative Director	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Account Supervisor	Ricardo Forli
Account Supervisor	Andrea Almeida
Account Supervisor	Florencia Lear
Account Supervisor	Valéria Coutinho
Account Supervisor	Beatriz Altafini
Account Supervisor	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Project Manager	Bia Andreucci
Project Manager	Beatriz Penino
Project Manager	Vivian Mo
Project Manager	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Client Supervisor	Paulo Vicelli
Client Supervisor	Adriana Kunsch
Client Supervisor	Patricia Ewald
Client Supervisor	Ana Carolina Costa