Jeff Goodby
Co-Chairman/Partner at Goodby Silverstein & Partners
San Francisco, United States
TitleMasturbate
Agency
Campaign Time to Talk
Advertiser Amaze
Brand Amaze
Date of First Broadcast/Publication 2020 / 5
Business Sector Charities, Foundations, Volunteers
Story Parents, it’s #TimeToTalk. Visit AMAZE.org/AskableParent for free resources to help YOU answer your kids' questions — not older siblings, porn, or misinformation.
Philosophy There’s no point beating around the bush—talking to your kids about sex can be a very uncomfortable conversation. During May’s #SexEdForAll Month, GS&P and AMAZE.org want to tell parents that it doesn’t have to be so awkward. AMAZE.org’s free parent resources are aimed at helping parents create an ongoing dialogue about everything from babies to bodies to gender to consent with fun animated characters kids can relate to. Parents don't need to have all the answers. They just need to know where to find them.
Media Type Digital
Length
Soundtrack “Cilantro” composed by James Leibow
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