Ian Christie

Ian Christie

Founder at Christie Marketing Advisory & Boma
Parnell, New Zealand

About me

I am driven by a passion for helping high growth companies prosper. From a grounding in international. brand marketing to launching two successful startups, and advising fledgling SaaS companies, I do this from a global perspective.

Working in recognised, world class advertising agencies – Saatchi & Saatchi, WPP and Albert has helped me understand the commercialisation of creativity, on a global scale.

Account management for key clients included some of the world’s leading brands: T-Mobile, Toyota, Nokia and Bacardi that have equipped me with the insight, skills and techniques to drive marketing programs regionally and globally.
Also, first hand experience of high growth, entrepreneurial companies who pioneered in their space: Channel Flip and INQ Mobile.

Working at Findly has taken my previous experience to the world of enterprise B to B – as Findly is a product company that’s focussed on reimagining the way employers recruit talent in real time through their SaaS platform.

My strengths: Marketing, value proposition identification, campaign development, communications strategy and planning, website design and build, digital media, lead generation, global campaigns, network management, partnerships.

Positions

Founder
Christie Marketing Advisory & Boma
June 2015 - Present (4 years 8 months)
I am driven by a passion for helping high growth companies prosper. From a grounding in international. brand marketing to launching two successful startups, and advising fledgling SaaS companies, I do this from a global perspective.
I specialise in: Value proposition creation. Branding. Website build. Market analysis. Go-to-market strategy. Ad agency selection advice.
CMO
Findly
November 2012 - May 2015 (2 years 6 months)
Creative leader. Enriching brands through ideation, insight and the conviction that successful brands need to be both compelling and relevant. Creativity is a key ingredient.

Working in world class advertising agencies – Saatchi & Saatchi, WPP and Albert has helped me understand the commercial application of creativity, on a global scale.
Account management on some of the world’s leading brands: T-Mobile, Toyota, Nokia and Bacardi has equipped me with the insight, skills and techniques to drive marketing programs regionally and globally.
Also, first hand experience of high growth, entrepreneurial companies who pioneered in their space: Channel Flip and INQ Mobile.

Working at Findly is about taking my previous experience to the world of enterprise B to B – as Findly is a solutions company that’s reimagining the way employers recruit talent with their Mobile and Social, SaaS platform.

My strengths: Marketing, campaign development, communications strategy and planning, social media, digital media, lead generation, internal communication, general management, global campaigns, network management, partnerships.
Managing Director
Paris, France
January 2009 - July 2012 (3 years 6 months)
Brand Awareness, Online and Social Marketing, Sales enablement - INQ Mobile.
Global Account Lead
Grey Group
December 2007 - November 2008 (11 months)
Nokia mobile phones
Global Account Director
Saatchi & Saatchi
November 2003 - December 2007 (4 years 1 month)
T-Mobile
CEO
Saatchi & Saatchi
June 2002 - November 2003 (1 year 5 months)
General Manager
Saatchi & Saatchi
December 1999 - June 2002 (2 years 6 months)
Managing Partner
M&C Saatchi
January 1995 - December 1999 (4 years 11 months)

Education

Master of Business Administration (MBA), Marketing

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