| Title | What a Dog Needs |
| Agency | Grey Worldwide Los Angeles |
| Campaign | What a Dog Needs |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Posted | July 2000 |
| Product | Dog Food |
| Business Sector | Pet Food, Pet Care Products & Services |
| Tagline | Pedigree. Delevoped with vets. Recommended by top breeders. |
| Media Type | Television |
| Length | |
| Creative Director | Peter Mooney |
| Art Director | Monika Hummer |
| Agency Producer | Amy Wagoner |
| Director | Robert Logevall |
| Editor | Karen Knowles |
| Production Company | Bruce Dowad Associates, Inc. |
| Editing Company | King Cut |
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