| Title | Windex Outdoor Spring FSI |
| Agency |
SAI Marketing, Inc.
|
| Campaign |
Windex Outdoor Spring FSI - SAI Marketing
|
| Advertiser |
S.C. JOHNSON
|
| Brand |
Windex Outdoor
|
| Posted | July 2000 |
| Product |
Outdoor Windex Cleaner
|
| Business Sector | Cleaning Products, Soaps, Detergents
|
| Story | Broad-reach promotional vehicle used to communicate product efficacy for outdoor window cleaning and to provide reminder and incentive for seasonal window cleaning. Achieve retailer buy-in and quality merchandising support across all trade channels. |
| Philosophy | Broad reach promotional media with purchase incentive. Set product in surroundings to clearly identify outdoor usage. Incorporate visual and text references to establish benefits with triggers to gain sense of immediacy and seasonal usage occasions. Vignette supports product convenience. |
| Problem | Differentiate Windex Outdoor from traditional Windex glass cleaner. Communicate product usage and benefits. Communicate convenience, ease of use and ability to reach second story windows. Communicate plant-safe benefit. Drive trial and increase household penetration beyond 14% in year one. |
| Media Type |
Free Standing Insert
|
| Creative Director |
Greg Lee
|
| Art Director |
Jerry Scullion
|
