Christopher Kemp
Music Composer at RPA
Santa Monica , United States
TitleGordon MDX_TL
Campaign Season of Reason 2011
Advertiser Acura
Brand Acura
Date of First Broadcast/Publication
Product MDX & TL
Business Sector Cars
Tagline At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Story Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. 
The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. 
Media Type Television
Production Company
Music Company / Composer
Editing Company
Creative Group Head
Associate Creative Director
Associate Creative Director
Art Director
Executive Agency Producer
Agency Producer
Executive Producer
Line Producer
Director of Photography (DOP)
Director of Photography (DOP)
Music Composer
Post Production
Special Effects / VFX
Executive Creative Director

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