Anselmo Ramos

Anselmo Ramos

Chief Creative Officer, Founder at GUT
Miami, United States

My Latest Work

SEE ALL WORK

About me

I’m Co-Founder and Chief Creative Officer of GUT, a new independent agency in Miami and Buenos Aires.

My biggest passion is to help my clients reach a disproportionate amount of buzz, impressions, and earned media.

I've been selected to lists like Ad Age “The Creativity 50 2015 and 2017,” Business Insider “The 24 Most Creative People in Advertising Right Now,” Adweek “The Top 50 Execs Who Make The Wheels Turn” and “100 Most Creative People 2016.”

I’m proud to have worked with some of the bravest clients in the business, like Burger King, Kraft Heinz, Ab-InBev, Coca-Cola, Nestlé, Faber-Castell, Shell and others.

Previously at DAVID, some of my most famous work includes Burger King “Proud Whopper,” “Scariest BK,” "Burnings Stores," and “Google Home of The Whopper,” Kraft Heinz “Weiner Stampede” and Mad Men “Pass The Heinz,” and MACMA “Man Boobs.”

Before DAVID, I was the Chief Creative Officer of Ogilvy & Mather Sao Paulo. We did campaigns like Coca-Cola “Crazy for Good,” “Santa’s Forgotten Letters,” “Sprite Shower,” and Hellmann’s “Recipe Receipt.”

In 2013, I led the "Dove Real Beauty Sketches" campaign, which reached more than 200 million total views online, 6 Billion global impressions, and is considered the most watched piece of branded content in history. And Ogilvy & Mather Sao Paulo became “2013 Cannes Lions Agency of The Year.”

I've won 195 Cannes Lions, including 7 Cannes Grand Prix. I've also won 3 Grand CLIOs, a Grand ANDY, and a Grand EFFIE. I haven’t won a One Show Best of Show or a D&AD Black Pencil. I also haven’t won the Lion of St. Mark yet.

In 2017, DAVID Miami became Ad Age's A-List Innovator Agency of The Year, and Adweek's Breakthrough Agency of The Year.

Still haven't won a D&AD Black Pencil, Cannes Independent Agency of The Year, and the Lion of St. Mark.

Positions

Founder, CCO
GUT
United States
March 2018 - Present (2 months)
Miami, Florida
GUT is an independent ad agency for brave clients and bold brands. We believe in Courage, Feeling, and Transparency. No gut, no glory.

Chief Creative Officer, Founder
Miami, United States
January 2012 - Present (6 years 4 months)
Chief Creative Officer, Founder
São Paulo, Brazil
January 2012 - February 2018 (6 years 1 month)
Miami/São Paulo/Buenos Aires
Clients: Burger King, Kraft Heinz, Coca-Cola, Shell, Faber-Castell, Lufthansa, Milka, McCain, Molinos, El Trece, Carrera, Dot Buenos Aires, Etna, Makro, Vivara, WorldPackers
Chief Creative Officer
Sao Paulo, Brazil
July 2007 - July 2014 (7 years)
Clients: Coca-Cola (Coke Zero, Fanta, Schweppes), Unilever (Corporate, Dove, Hellmann's), Mondelez (Tang, Lacta, Bis, Sonho de Valsa), Kimberly-Clark (Huggies), IBM, Allianz, Claro, Forbes, Billboard, GRAACC, Magazine Luiza, Jac Motors, Red Balloon, Sport Club Recife
Chief Creative Officer
Ogilvy&Mather/São Paulo
July 2007 - July 2014 (7 years)
Brazil was an embarrassing No. 47 in the Ogilvy network's internal creative ranking when Anselmo Ramos returned from the U.S. seven years ago. This year, Brazil took the No. 1 slot, freeing Mr. Ramos up for his dual role as co-founder of Sao Paulo-based startup shop David, which does international projects for clients like Coca-Cola and Burger King. He has two criteria for eliciting good work: "Show me something I haven't seen before (and I see a lot), and it should be really hard to make happen."

Clients: Coca-Cola (Coke Zero, Fanta, Schweppes), Unilever (Corporate, Dove, Hellmann's), Mondelez (Tang, Lacta, Bis, Sonho de Valsa), Kimberly-Clark (Huggies), IBM, Allianz, Claro, Forbes, Billboard, GRAACC, Magazine Luiza, Jac Motors, Red Balloon, Sport Club Recife
Head of Creative
Miami Beach, United States
September 2006 - June 2007 (9 months)

Clients: Delta, Visa, Alamo Rent A Car
Head of Creative
diego+heymann+partners/Miami Beach
September 2006 - June 2007 (9 months)
Clients: Delta, Visa, Alamo Rent A Car
Copywriter
New York, United States
July 2003 - July 2006 (3 years)
Clients: General Motors, Saab, Stella Artois, Perdue, Wisk, Degree, MassMutual, Johnson&Johnson, Got Milk?, Big Brothers Big Sisters
Senior Writer
Lowe/New York
July 2003 - July 2006 (3 years)
Clients: General Motors, Saab, Stella Artois, Perdue, Wisk, Degree, MassMutual, Johnson&Johnson, Got Milk?, Big Brothers Big Sisters
Senior Writer
Young & Rubicam/Miami
November 1998 - June 2003 (4 years 7 months)
Clients: Sony, Texaco, Dell, Colgate, United Airlines, Amnesty International, WDNA 88.9FM
Writer
Young & Rubicam/Madrid
July 1996 - November 1998 (2 years 4 months)
Clients: Ford, Heineken, Páginas Amarillas, J&B, Colgate, Neutrogena, Capitán Pescanova, Campofrío, Leroy Merlin
Writer
Young & Rubicam/Lisbon
March 1995 - July 1996 (1 year 4 months)
Clients: Telecel, Galp, Turismo de Portugal
Jr. Writer
São Paulo, Brazil
February 1994 - March 1995 (1 year 1 month)
Clients: General Motors, Radio Globo, Bamerindus, Setin
Chief Creative Officer
São Paulo, Brazil

Education

High School

1989 - Present (29 years 4 months)

Filmmaking

2005 - 2006 (1 year)

Bachelor’s Degree, Marketing & Communications

1990 - 1994 (4 years)

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