Anselmo Ramos

Anselmo Ramos

Chief Creative Officer, Founder at DAVID
Miami, United States

My Latest Work

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Summary


At the age of 24, Anselmo left his native Brazil and spent 12 years working abroad at Y&R Lisbon, Madrid and Miami, and Lowe New York.
His work has garnered 42 Cannes Lions, 5 One Show Pencils, 8 CLIOs, as well as numerous Andy, D&AD, Eurobest, Communication Arts awards.
In 2007, Anselmo came back to his homeland to become Vice President Executive Creative Director of Ogilvy & Mather Brazil. In 2010, O&M Brazil became the most awarded agency in the O&M network.
In 2012, the agency won a record 16 Cannes Lions and was the third most awarded agency in the festival.
Anselmo is a member of the O&M Worldwide Creative Council, and one of the founders of DAVID, a new kind of global agency with a Latin heart, with offices in Buenos Aires and São Paulo.

Positions

Chief Creative Officer, Founder
Miami, United States
January 2012 - Present (5 years 9 months)
Clients: Burger King, Coca-Cola (Powerade, Fanta, Fuze, Aquarius), Sony, Playstation, Xperia, Unilever Corporate, Shell, Faber-Castell, Lufthansa, Milka, McCain, Heinz, Molinos, El Trece, Carrera, Dot Buenos Aires, Winery, Copag, Etna, Makro, Vivara, WorldPackers
Chief Creative Officer
Ogilvy&Mather/São Paulo
July 2007 - July 2014 (7 years)
Brazil was an embarrassing No. 47 in the Ogilvy network's internal creative ranking when Anselmo Ramos returned from the U.S. seven years ago. This year, Brazil took the No. 1 slot, freeing Mr. Ramos up for his dual role as co-founder of Sao Paulo-based startup shop David, which does international projects for clients like Coca-Cola and Burger King. He has two criteria for eliciting good work: "Show me something I haven't seen before (and I see a lot), and it should be really hard to make happen."

Clients: Coca-Cola (Coke Zero, Fanta, Schweppes), Unilever (Corporate, Dove, Hellmann's), Mondelez (Tang, Lacta, Bis, Sonho de Valsa), Kimberly-Clark (Huggies), IBM, Allianz, Claro, Forbes, Billboard, GRAACC, Magazine Luiza, Jac Motors, Red Balloon, Sport Club Recife
Head of Creative
diego+heymann+partners/Miami Beach
September 2006 - June 2007 (9 months)
Clients: Delta, Visa, Alamo Rent A Car
Senior Writer
Lowe/New York
July 2003 - July 2006 (3 years)
Clients: General Motors, Saab, Stella Artois, Perdue, Wisk, Degree, MassMutual, Johnson&Johnson, Got Milk?, Big Brothers Big Sisters
Senior Writer
Young & Rubicam/Miami
November 1998 - June 2003 (4 years 7 months)
Clients: Sony, Texaco, Dell, Colgate, United Airlines, Amnesty International, WDNA 88.9FM
Writer
Young & Rubicam/Madrid
July 1996 - November 1998 (2 years 4 months)
Clients: Ford, Heineken, Páginas Amarillas, J&B, Colgate, Neutrogena, Capitán Pescanova, Campofrío, Leroy Merlin
Writer
Young & Rubicam/Lisbon
March 1995 - July 1996 (1 year 4 months)
Clients: Telecel, Galp, Turismo de Portugal
Jr. Writer
São Paulo, Brazil
February 1994 - March 1995 (1 year 1 month)
Clients: General Motors, Radio Globo, Bamerindus, Setin
Chief Creative Officer
São Paulo, Brazil
Chief Creative Officer
São Paulo, Brazil
Chief Creative Officer
Sao Paulo, Brazil

Education

High School

Escola Waldorf Rudolf Steiner
1989 - Present (28 years 9 months)

Filmmaking

New York University
2005 - 2006 (1 year)

Bachelor’s Degree, Marketing & Communications

ESPM - Escola Superior de Propaganda & Marketing
1990 - 1994 (4 years)

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