Director Paul Santana spent three weeks in Newfoundland working alongside Target Marketing and Communications to capture the colourful landscapes and people, which make for compelling reasons to visit Newfoundland and Labrador.
Story
Newfoundland and Labrador is a deeply colourful place, slightly off-kilter with the rest of the world. Around here, there is no beige. Instead, you will find colourful place names, colourful houses, colourful landscapes, a colourful culture, and colourful characters – more shades, tones, and hues than you ever thought possible.
Philosophy
Director Paul Santana spent three weeks in Newfoundland working alongside Target Marketing and Communications to capture the colourful landscapes and people, which make for compelling reasons to visit Newfoundland and Labrador.
Result
Newfoundland and Labrador is a deeply colourful place, slightly off-kilter with the rest of the world. Around here, there is no beige. Instead, you will find colourful place names, colourful houses, colourful landscapes, a colourful culture, and colourful characters – more shades, tones, and hues than you ever thought possible.