Darryl Hagans
Production at RSA Films
Los Angeles, United States
TitleHappiness Factory
Campaign Coke Side of Life
Advertiser Coca-Cola Company
Brand Coca-Cola
Business Sector Soft Drinks, Tonics
Story The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way
Media Type Television & Cinema
Creative Director
Assistant Producer
Executive Producer
Executive Creative Director
Executive Creative Director
Editing Company
Creative Director
Account Manager
Agency Producer
Agency Producer
Production Company


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