|Agency||Wieden + Kennedy Amsterdam|
|Campaign||Coke Side of Life|
|Business Sector||Soft Drinks, Tonics|
|Story||The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way|
|Media Type||Television & Cinema|
|Creative Director||Rick Condos|
|Assistant Producer||Matt Kendall|
|Executive Producer||Justin Booth Clibborn|
|Executive Creative Director||John Norman|
|Executive Creative Director||Al Moseley|
|Creative Director||Hunter Hindman|
|Account Manager||Stephen Corlett|
|Agency Producer||Darryl Hagans|
|Agency Producer||Tom Dunlap|
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