Aviation Gin - "The Process"

Blue 449

Blue 449 London, United Kingdom

8825

Title	The Process
Agency	Blue 449
Campaign	The Process
Advertiser	Marussia Beverages BV
Brand	Aviation Gin
Date of First Broadcast/Publication	2019 / 9
Business Sector	Spirits, Fortified Wines
Philosophy	The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and retail ‘hotspots’. The cheeky creative sees Reynolds claim that ‘Aviation is the best gin on the planet’ and will feature across the carefully selected POS digital 6 sheets to drive awareness in these gin-sipping retail zones. Making its mark in an already crowded marketplace, Aviation American Gin uses its new co-owner to create a buzz around the brand in this funny video, explaining what makes the gin so delicious. In addition to the OOH activity, Blue 449 will be using vignettes such as this to mobilise the hordes of Ryan Reynolds fans on social media to drive awareness via paid and earned media. Reynolds famously bought the gin brand back in 2018 because he liked it so much.
Media Type	Web Film
Length	101 seconds
Soundtrack	'A River Runs Through It' by Mark Isham
Business Director	Lewis Starnes
Director/Editor	Bryan Rowland
Copywriter	Ryan Reynolds
Actor / Celebrity	Ryan Reynolds
Copywriter	George Dewey
Art Director	Kelly Girth
Producer	Alec Eskander
Production Company	Escape Velocity Content
Colorist	Matthew Osborne
Colorization	The Mill LA
Casting Director	Gregg Cohen
Production Manager	Scott Wickman