Matt Eastwood
Worldwide Chief Creative Officer at Wunderman Thompson
Sydney, Australia
Campaign #FirstWorldProblems
Advertiser WATERisLIFE
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story DDB New York announced today that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter the first mission to wipe out, instead of promote, a trending hashtag. #FirstWorldProblems showcases concerns that seem important to those living in wealthy, industrialized countries, yet are, in fact, trivial compared to the issues faced by those struggling to survive in many parts of the world. Though meant in jest, these tweets about "problems" such as having to get up to change the TV channel or a phone charger that won’t reach the bed also reveal a lack of sensitivity or awareness about serious social and health concerns and the ways that social media users can help alleviate real problems.This #FirstWorldProblems initiative was created in partnership with WATERisLIFE, a non-profit organization addressing the global crisis arising from the dearth of drinkable water around the world an issue that leads to malnutrition, infection, ande ven untimely death. Featuring the tagline "Help solve real problems," the effort is designed to raise awareness of the plight of those less fortunate and put our privileged lives into perspective, with the ultimate dual goal of ending#FirstWorldProblems altogether and raising money to fight world thirst.
Media Type Digital
Chief Creative Officer
Executive Creative Director
Head of Production
Art Director

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