|Agency||DDB New York|
|Campaign||It Pays to Get the Order Right|
|Advertiser||New York Lottery|
|Brand||New York Lottery|
|Business Sector||Lottery & Gambling|
|Tagline||Hey, you never know.|
|Chief Creative Officer||Matt Eastwood|
|Executive Creative Director||Menno Kluin|
|Group Creative Director||Rich Sharp|
|Group Creative Director||Mike Sullivan|
|Senior Art Director||Matt Knapp|
|Senior Copywriter||John Downing|
|Group Account Director||Leo Mamorsky|
|Account Supervisor||Heather Olson|
|Account Executive||Kemi Adewumi|
|Account Executive||Tarina Hesaltine|
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