Chris Clarke
Co-Exec. Dir., Worldwide Chief Creative Officer at SapientNitro Russia Headquarters, Moscow
London, United Kingdom
TitleThe Race
Campaign The Race
Advertiser British Airways
Brand British Airways
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline 2012 We're ready. To Fly. To Serve
Story The 60-second TV ad takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl whose British bag is racing against luggage from other nations to make it to the arrivals hall first. 
Media Type Television & Cinema
Editing Company
Production Company
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Director
Creative Director
Agency Producer
Agency Producer
Team Manager
Team Director
Strategy Director
Strategic Business Lead
Director of Photography (DOP)
Post Production

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