Vera Cesenková
Creative Director at Leo Burnett Prague
Prague 8, Czech Republic
TitleRobert Mugabe
Agency
Campaign Thank you - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedDecember 2003
Business Sector Human Rights
Tagline Fight him.
Story One of the most powerful tools of Amnesty International has been sending letters to the heads of the countries where human rights have been violated. We created a personal message from the president to the reader of the ad thanking him or her for helping him to violate human rights by not protesting. The reader is asked by Al to visit the web site where he can find more information about the matter, and the way to write the president back (to send him a protest letter).
Media Type Print
Market Czech Republic
Creative Director
Art Director
Copywriter

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