| Title | Hockey |
| Agency | Mark/BBDO |
| Campaign | Switch off tv before it's too late - Mediawise |
| Advertiser | Mediawise |
| Brand | MediaWise |
| Posted | May 2005 |
| Product | Public awarness |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Switch the TV off before it´s too late. |
| Story | While a father and son game of hockey, the boy shoots with the stick as if it was a gun. Maybe the boy watches thv too much. |
| Philosophy | Suppressing tv violence is not a solution. The parents are responsible for their childrens´spare time. |
| Problem | In public and Parliament of Czech republic is being held a discussion lately over violence in media. |
| Result | The public discussion has been really stired up by new aspects shown in this tvc. Advertiser received hundreds of letters and even the expert opinion leaders reacted heavily. |
| Media Type | Television |
| Length | |
| Market | Europe, Czech Republic |
| Director | Tomas Barina |
| Creative Director | Martin Charvat |
| Editor | Petr Mrkous |
| Copywriter | Matej Podolinsky |
| Copywriter | Martin Prikryl |
| Agency Producer | Jan Soupa |
| Production Company Producer | Daniela Stranska |
| Director of Photography (DOP) | Tomas Sysel |
| Account Director | Petr Topinka |
| Advertising Manager | Ondrej Zahorik |
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