Title | Hands |
Agency | Mark/BBDO |
Campaign | The Hands - Indulona |
Advertiser | Zentiva |
Brand | Indulona |
Posted | January 2014 |
Product | Hand Care |
Business Sector | Cosmetics, Beauty Products & Perfumes |
Tagline | We all need some care |
Story | "Neglected" female hands are wandering through the city streets, ecposed to the polution, weather, and other elements. |
Philosophy | Emotional spot showing female hands in desperate search of someone who would take care of them. |
Problem | Women usually take extreme care about their face, but forget the hands |
Result | Successful product launch with positive reactions from the consumers. No sales data is available yet. |
Media Type | Television |
Length | |
Market | Czech Republic |
Agency Producer | Lenka Da Costa |
Director of Photography (DOP) | Martin Douba |
Account Director | Tomas Grmela |
Advertising Manager | Hana Kratochvilova |
Director | Jaromir Maly |
Music | Jan P. Muchow |
Copywriter | Pavel Sobek |
Creative Director | Leon Sverdlin |
Art Director | Tereza Zitkova |
Creative Director | Martin Charvat |
Photographer | Pavel Aschermann |
Art Director | Andrej Stuk |
Copywriter | Leon Sverdlin |
Producer | Jan Vrtilek |
Production Company | Filmservice Productions |