| Title | KAISER CHIEFS |
| Agency | Lucky Generals |
| Campaign | Where everything’s done proper |
| Advertiser | Yorkshire Tea |
| Brand | Yorkshire Tea |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | The first work by Lucky Generals features celebrities from Yorkshire working in the brand’s factory. Olympic triathletes Alistair and Jonny Brownlee work as couriers, veteran talk-show host Sir Michael Parkinson conducts job interviews and indie band Kaiser Chiefs perform live hold music for callers. Si & Ad directed the films through Academy. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Audio Post Production | Final Cut |
| Marketing Director | Dom Dwight |
| Media Agency | Goodstuff Communications |
| Director | Si & Ad |
| Production Company Producer | Lucy Gossage |
| Production Company | Academy Films |
| Editor | Rick Russell |
| Post Production | Andrew Wood |
| Post Production | The Mill London |
| Grade | James Bamford |
| Grade | The Mill London |
| Sound Design Company | One More Music |
| Audio Post Production | Patch Rowland |
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