| Title | Tuloy Pa Rin |
| Agency | Leo Burnett Group Manila |
| Campaign | McSpicy |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Restaurants & Fast Food |
| Story | She went back to their usual place. She picks up her order, and finds every table taken, except the one where they had the conversation that broke her heart. A sharp pang of pain hits her as she remembered how much he tried to avert her gaze, how he resisted her touch when she begged him to stay. The thought of sitting on the same spot was daunting, but she continued to walk towards it, smiling. She knows she’ll eventually move on, leave everything behind, and welcome the change that is for the better. |
| Result | That’s the 60-second video launched by Leo Burnett Manila and Golden Arches Development for the new burger McDo, which roused intense, passionate reactions from the audience. As of this writing, the video was viewed 3.1M times and shared almost 40K times. Marketing Director for Golden Arches Development Corporation, Christina Lao said that the material was uploaded simultaneously on Facebook & Youtube at 11AM last June 5, and it hit 1 million organic views within 12 hours of posting. A 30-second version was aired on television the same day. Sponsored views only kicked in 12:01 AM of June 6, Monday. |
| Media Type | Television |
| Length | |
| Director | Joel Limchoc |
| Creative Team | Mela Advincula |
| Account Manager | Donny Dingcong |
| Account Manager | Maik Alturas |
| Producer | Steve Vesagas |
| EVP | Margot Torres |
| Marketing Manager | Christina Lao |
| Account Manager | Andy Rivera |
| Creative Team | Keena Jauregui |
| Account Manager | Judy Medina |
| Planning Team | Joy Santos |
| Planning Team | Lia Malferrari |
| Casting | Edge Pasion |
| Production Supervisor | Tria Sordan |
| Product Management | Ashley Santillan |
| Chief Creative Officer | Panes Raoul |
| Art Director | Tingcungco Dan |
| Art Director | Barroga Spiro |
| Production Company | Film Pabrika |
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