Hewlett-Packard - "Hummingbird"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

5731

Title	Hummingbird
Agency	Goodby Silverstein & Partners
Campaign	Vivid Colour - Hewlett-Packard
Advertiser	Hewlett-Packard
Brand	Hewlett-Packard
Posted	June 2005
Business Sector	Printers & Scanners
Story	The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners.
Media Type	Digital
Market	United States
More Information	www.goodbysilverstein.com/awards/cannes/campaign/vivera_natureofcolor/hummingbird.html
Creative Director	Keith Anderson
Creative Director	Steve Simpson
Art Director	Dominic Goldman
Art Director	Will McGinness
Copywriter	John Matejczyk
Designer	Will McGinness
Producer	Mike Geiger