| Title | Fray Bentos ITV4 Sponsorship idents |
| Agency | Hometown London |
| Campaign | Fray Bentos ITV4 Sponsorship idents |
| Advertiser | Baxters |
| Brand | Fray Bentos |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Food |
| Philosophy | The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout. |
| Media Type | Television |
| Length | |
| Production Company | Park Village |
| Post Production | Framestore |
| Creative Director | David Gamble |
| Creative Team | Luke Till |
| Creative Team | Lawrence Bushell |
| Account Director | Bethany Ryan |
| Agency Producer | Alison Fraser |
| Designer | Shaban Siddiq |
| Director | Stuart Elliott |
| Producer | Peter Ryan |
| Director of Photography (DOP) | Nick Bennett |
| Editor | Kevin Chicken |
| Music and Sound Design | Guilt Free |
More Work
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- BRAND:
- 888poker
- AGENCY:
- Hometown London
Dive
- BRAND:
- 888poker
- AGENCY:
- Hometown London
Dance Off
- BRAND:
- 888poker
- AGENCY:
- Hometown London