| Title | Maurice |
| Agency | Wieden + Kennedy |
| Campaign | Madden '09 - EA |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | September 2008 |
| Product | Madden NFL '09 |
| Business Sector | Video Games/Consoles |
| Tagline | The Game Adapts To You. |
| Story | NFL 09 fanatic Maurice demonstrates what it is to be the ultimate Madden fan. He describes his long-term relationship with the game as his calling in life and contributes his thoughts on renaming the 20th Anniversary edition of Madden. |
| Problem | To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category. |
| Media Type | Television |
| Length | |
| Market | United States |
| Post Production | Joint Editorial House |
| Creative Director | Jed Alger |
| Creative Director | Aaron Allen |
| Copywriter | Caleb Jensen |
| Art Director | Taylor Twist |
| Account Director | Andrew Schafer |
| Account Executive | Jordan Delapoer |
| Account Manager | Philip Kirsch |
| Account Supervisor | Andrew Walenga |
| Agency Producer | Monica Ranes |
| Agency Producer | Jeff Selis |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Director | Errol Morris |
| Production Company | Moxie Pictures |
| Audio Post Production | Lime Studios |
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