| Title | Movies |
| Agency | Team / Y&R Abu Dhabi |
| Campaign | Activates My Life - Weyak |
| Advertiser | Etisalat |
| Brand | Weyak |
| Posted | October 2006 |
| Product | Web and Mobile Portal |
| Business Sector | Other Online Services |
| Story | Energetic, hyper, moody |
| Philosophy | To give Weyak a realistic visage, Team Y&R, Abu Dhabi has actually gone and cast ordinary people on the streets who believe in leading an active life. From a footballer practising in a stadium to a movie buff rushing in for a matinee show; every face reflected the passion of staying active in life. |
| Problem | The brief was to launch Weyak as the most happening web and mobile portal in town that gets you in the active mode. The creative idea Activates My Life cuts across a varied profile by showcasing the possibilities of Weyak as a fun device. |
| Result | With Weyak, ordinary people became the face of the brand |
| Media Type | Newspaper |
| Market | United Arab Emirates |
| Copywriter | Kaushik Bhattacharya |
| Account Executive | Uday Desai |
| Art Director | Shahir Ibrahim |
| Executive Creative Director | Trevor Purvis |
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