| Title | 7 Lessons About Single Life |
| Agency | Dentsu K Inc |
| Campaign | 7 Lessons About Single Life |
| Advertiser | 7-Eleven |
| Brand | 7-Eleven |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | In Taiwan, singles make up nearly 43% of the total population. Meanwhile, 7-Elevens are on every corner, ready to provide services and products customized for singles. 7-Eleven is like another kitchen, or another family member.On November 11th, Singles’ Day in Taiwan, we launched the “7 lessons about single life” online campaign. Inspired by true stories happened in 7-Eleven, we released 4 short films and 3 short stories. This campaign is aimed to express the “single friendly” image of 7-Eleven. |
| Media Type | Television |
| Length | |
| Account Director | Tony Fang |
| Account Manager | Serena Hsu |
| Associate Account Director | Ivonne Liao |
| Chief Creative Officer | Judy Tao |
| Chief Creative Officer | Hayley Wen |
| Associate Creative Director | Tiger Yang |
| Associate Creative Director | Hide Liu |
| Copywriter | Hayley Wen |
| Copywriter | Winnie Cheng |
| Art Director | Judy Tao |
| Art Director | Tiger Yang |
| Art Director | Barney Lin |
| Art Director | Rex Chen |
| Agency Producer | Ivy Lin |
| Production Company | Boku Films |
| Director | Yang Zhong Fan |
| Executive Producer | Ya Hui Hsiao |
| Producer | Po Chun Hsiao |
| Director of Photography (DOP) | Ta Pu Chen |
| Sound Design Company | Great-Music Recording Studio |
| Music Composer | Daphne Su |