| Title | Bird Packaging |
| Agency |
Gürtlerbachmann Werbung GmbH
|
| Campaign |
Bird Packaging
|
| Advertiser |
Ludwig Görtz GmbH
|
| Brand |
Görtz
|
| Posted | July 2011 |
| Business Sector | Shoes
|
| Philosophy | To resolve the challenge, a promotion was designed, which is not only colourful and eye-catching but also transfers knowledge about our local world of birds in a playful way. In the foreground was not only one particular product but also the opportunity to bring attention to the children’s sections by optical and playful means of promotion so parents will become a part of the Görtz costumer card programme. |
| Result | In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more costumers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz costumer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before. |
| Media Type |
Packaging Design
|
| Creative Director |
Uli Gürtler
|
| Art Director |
Merle Schröder
|
| Illustrator |
Merle Schröder
|
| Account Manager |
Anne Kennel
|
| Copywriter |
Claudia Oltman
|
