Larry Postaer

Larry Postaer

Co-Chair at RPA

Santa Monica , United States

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Summary

Around the agency, he is called "the man." He communicates with a word where most use a sentence. A sentence, where most use a paragraph. He is a champion of the idea, of the word, like few people you will ever meet. He was a creative director at 23. If he ever writes you a note, or an e-mail, you'll learn something about writing they don't teach in schools. As for the specifics, he graduated from the University of Missouri School of Journalism in 1959. His first agency experience was at Stern, Walters & Simmons in Chicago, writing about STP, Sears, Dr. Scholl's and Colgate. Then, in 1976, he moved to Needham Harper & Steers as a senior VP, Group Creative Director to work on McDonald's, Dial soap, Wrigley's gum and Anheuser-Busch. In 1981, Larry was promoted to Executive Vice President, Director of Creative Services, and was asked to join Gerry Rubin in Needham's Los Angeles office. This partnership ultimately led to the founding of an independent RPA in 1986, and to his being elected, with Gerry, as Co-Leader of the Year by the WSAAA in 1990. He and Gerry were honored once more in 2002 by the LAAAA with the Lifetime of Leadership award.

954 Crave

Crave

BRAND:
Honda
AGENCY:
RPA
586 Fowler

Fowler

BRAND:
ampm
AGENCY:
RPA
759 Fast Times

Fast Times

BRAND:
Honda
AGENCY:
RPA
642 Life, Liberty

Life, Liberty

BRAND:
Honda
AGENCY:
RPA
1043 Wind Tunnel

Wind Tunnel

BRAND:
Pioneer
AGENCY:
RPA
850 Orbit

Orbit

BRAND:
Pioneer
AGENCY:
RPA
503 Urban Wild

Urban Wild

BRAND:
Honda
AGENCY:
RPA
673 Album

Album

BRAND:
Honda
AGENCY:
RPA

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