Title | Skyhigh Nicessities |
Agency | Wongdoody |
Campaign | Skyhigh Nicessities |
Advertiser | Alaska Airlines |
Brand | Alaska Airlines |
Posted | June 2005 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | "Skylineairlines.com" is a fully functioning, barely-parody website, full of corporate indifference and feigned "service" amenities. Downloadable on the site is the Sky Mall-esque catalogue, "Nicessities." This full color display of Sky High's insincerity has travel devices that would make the Marquis de Sade proud. |
Problem | Travelers are the victims of airlines' cost-cutting efforts and resulting delivery of sub-par customer service. The anti-thesis to bad airlines, Alaska Airlines breaks through to jaded travelers with humor and commiseration, as the airline that "Treats you well." |
Result | .36,584,008 Hits/ 970,092 unique visitors. ."Nicessities" was downloaded by 7,000 visitors since it was added to the site 3 months ago. |
Media Type | Direct Marketing |
Market | United States |
Creative Director | Tracy Wong |
Art Director | Mark Watson |
Art Director | Pam Fujimoto |
Copywriter | Matt McCain |
Account Supervisor | Kari Connor |
Account Executive | Natilee Riedman |