Apple - "March 2019 Event launching Apple TV+"

TBWA\Media Arts Lab

TBWA\Media Arts Lab Global

5289

Title	March 2019 Event launching Apple TV+
Agency	TBWA\Media Arts Lab
Campaign	March 2019 Event launching Apple TV+
Advertiser	Apple
Brand	Apple
Date of First Broadcast/Publication	2019 / 3
Business Sector	Consumer Electronics & Audio-Visual
Story	On March 25th, 2019, Apple held an event to announce its entrance into original TV and film content creation, which would be sure to disrupt the entertainment industry. To kick it off, it needed to create an introductory film that got the world excited about Apple's newest and most ambitious project to date.
Media Type	Digital
Length	106 seconds
Production Company	Buck
Global Chief Creative Officer	Brent Anderson
Executive Director of Content Production	Brian O'Rourke
Freelance Group Creative Director	Ned McNeilage
Creative Director	Dafna Garber
Creative Director	Sezay Altinok
Creative Director	Jacob Abernathy
Associate Creative Director	Sean Park
Associate Creative Director	Will Decher
Freelance Creative Director / Writer	Robert Cuff
Senior Art Director	Jon Robbins
Senior Art Director	Matt Paterno
Senior Copywriter	Maddison Bradley
Senior Copywriter	Parker Adame
Executive Producer	Chris Perry
Junior Producer	Steven Soto
Global Music Director	Peymon Maskan
Music Supervision	Jessie Kalikow
Director of Music	Josh Marcy
Associate Music Supervisor	Sarah McMullen
Lead Designer	Ledi Lalaj
Designer	Jane Kim
Senior Producer	Kirsten Larson