Derek Green

Derek Green

Executive Creative Director at Ogilvy & Mather Sydney, St Leonards
St Leonards, Australia

My Latest Work

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Summary

Currently the Executive Creative Director at Ogilvy Sydney.

Over 20 years international experience in advertising and communications at top tier advertising agencies.

Created successful insight-driven marketing and communications strategies for Blue chip global brands including: - P&G, Novartis, Canon, Corona Extra, Orange, Heinz, & Kellogg's.

Awarded at all major International advertising award shows, most recently claiming Gold & Silver Lions at Cannes and crowned Most Effective Independent Agency at the 2014 North American EFFIES beating Droga5 and W+K.

SVP, Executive Creative Director
Chicago, United States
May 2012 - December 2014 (2 years 7 months)
Cramer-Krasselt Chicago, the second-largest independent marketing and communications agency in the U.S. with annual billings of more than $1 billion.

Responsible for overseeing the agency’s creative department of 61 people and guiding the agency’s creative product (62% traditional media & 38% digital media) for clients such as Porsche, Corona Extra, Edward Jones, Heinz, Vitamix, Cetaphil, Maui Jim and Cedar Fair Amusement Parks.
Chief Creative Officer
Carouge, Switzerland
April 2009 - May 2012 (3 years 1 month)
Reporting to the EMEA CCO, on the Saatchi & Saatchi Switzerland Management Team and Saatchi European Creative Board.

Responsible for leading the creative and strategic output for the Geneva and Zurich offices with 80 employees and creative department of 29 people.

Main clients: Novartis, P&G, Swisscom, Cereal Partners Worldwide, Ciba Vision, Emirates, SEAT, Nestle Waters, Club Med, Manor, Phonak, Medtronic, United Nations and Red Cross.

Achievements: 2012 - 3rd most awarded Saatchi & Saatchi office in the global network with 7 different campaigns recognized at award shows in film, print, poster, radio & innovative media categories. Also won Switzerland’s first Gold Lion in the Film campaign category, ranked 17 in the world at Cannes in the Film category, 4 Silver CLIO’s & the most awarded agency ever at the Suisse Romande Awards with 5 Grand Prix.
CEEMEA Regional Creative Director
Saatchi & Saatchi, Geneva
September 2005 - April 2009 (3 years 7 months)
Reporting to the Global Creative Director in Saatchi New York, creative leader of 10 creative teams in 9 countries, developed and implemented strategies with the GBU Procter & Gamble marketing team on Ariel, the premium brand in the washing detergent category, targeting 36 countries.

Created the first unified campaign for the Middle East region, winning the prestigious P&G Global Brand Building Award for the Best Holistic Communication with over 60 billion packs sold and 20% annual growth.

Won more than 30 international advertising awards resulting in Saatchi & Saatchi Warsaw, Bucharest and Dubai becoming Agency of the Year.
Senior Copywriter
McMahons Point, Australia
2002 - 2005 (3 years)
Clients worked on - Colonial First State Bank, Canon, Subaru, Kellogg, Diageo (Bundaberg Rum & Johnnie Walker), Heineken, Dairy Farmers, AMP, Rabobank, Maytag and Malaysian Airlines.
Co-Founder
The Hairy Banana
2000 - 2002 (2 years)
The Hairy Banana, a creative consultancy developing strategy, marketing, merchandising, event management and advertising for Blue Chip clients and top advertising agencies.

Key Clients: Herron Pharmaceuticals, Challenger International Bank, Australian Basketball Federation, Australian Baseball Federation, Leo Burnett Sydney, Y&R Adelaide, The Glue Society and Ogilvy & Mather.
Middle-weight Copywriter
J Walter Thompson, Sydney
1998 - 2000 (2 years)
Copywriter working on Nestle, Kellogg, Kimberly Clark & Warner Lambert.

Successfully launched Nestlé’s Kit Kat Big Finger and Kellogg’s Special Red Fruits with an extensive campaign, evolving them from a limited product to an established brand.
Copywriter
Saatchi & Saatchi NZ - Christchurch & Auckland
1995 - 1997 (2 years)
Clients - Air NZ, Lion Nathan Breweries, NZ Wine & Spirits, TV NZ, ACP, Sanitarium, Hannah’s Shoes, Hertz, MM Cables

Education

Masters

University of Life
1974 - 2010 (36 years)

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