| Title | Tap |
| Agency | TBWA\Thailand |
| Campaign | Trap |
| Advertiser | Friends of the Asian Elephant |
| Brand | Friends of the Asian Elephant |
| Date of First Broadcast/Publication | 2014 / 3 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | Your money is the bait. Every elephant that you feed in the street of Bangkok will attract more to migrate to the city... where they will die. |
| Media Type | |
| Creative Director | Veradis Vinyaratn |
| Creative Director | Tiratus Phaesuwan |
| Art Director | Ditdanai Nopparat |
| Art Director | Wasawad Panichpairoj |
| Copywriter | Visa Amranand |
| Copywriter | Susita Lueksuengsukoom |
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