John Akritidis
Creative Director at Clemenger Harvie
Melbourne, Australia
Title#StopThinkRespect
Agency
Campaign The Invisible Discriminator
Advertiser beyondblue
Brand beyondblue
Date of First Broadcast/Publication 2014 / 7
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline #StopThinkRespect
Story Why should anyone be made to feel like crap, just for being who they are? Subtle or 'casual' racism can be just as harmful as more overt forms. Stop. Think. Respect. encourages everyone in Australia to check their behaviour. 
Media Type Television
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