Title | #WastedBlood |
Agency | Africa |
Campaign | #WastedBlood |
Advertiser | All Out Action Fund Institutional |
Brand | All Out Action Fund Institutional |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it. Because in Brazil, as in many other countries, it's illegal for men who have sex with other men to donate blood. Lots of people in Brazil don't even know about this ban. That’s why we’re launching #WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice. |
Media Type | Public Relations |
Length | |
Chief Creative Officer | Sergio Gordilho |
Creative Director | Sergio Gordilho |
Creative Director | Álvaro Rodrigues |
Creative Team | Maicon Silveira |
Creative Team | Ricardo Matos |
Creative Team | Otto Pajunk |
Client Services | Juliana Carvalho Araujo |
Client Services | Lucas Fajardo |
Media Team | Rodrigo Rodrigues |
Media Team | Camila de Ouina Santos |
Media Team | Bianca Navega |
Project Manager | Guilherme de Oliveira |
Project Manager | Rafael Coelho |
Digital Production | Webcore Interactive |
Agency Producer | Rodrigo Ferrari |
Agency Producer | Stella Gafo |
Production Company | Bossa Nova |
Director | Georgia Guerra-Peixe |
Executive Producer | Edu Tibiriça |
Post-production Producer | Cesar Soares |
Editing | Daniel Crepaldi |
Post Production | Bossa Nova |
Satelite Audio | |
Approved by | Leandro Ramos |