All Out Action Fund Institutional - "#WastedBlood"

Africa

Africa São Paulo, Brazil

8982

Title	#WastedBlood
Agency	Africa
Campaign	#WastedBlood
Advertiser	All Out Action Fund Institutional
Brand	All Out Action Fund Institutional
Date of First Broadcast/Publication	2016 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it. Because in Brazil, as in many other countries, it's illegal for men who have sex with other men to donate blood. Lots of people in Brazil don't even know about this ban. That’s why we’re launching ‪#‎WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice. ‬
Media Type	Public Relations
Length	122 seconds
Chief Creative Officer	Sergio Gordilho
Creative Director	Sergio Gordilho
Creative Director	Álvaro Rodrigues
Creative Team	Maicon Silveira
Creative Team	Ricardo Matos
Creative Team	Otto Pajunk
Client Services	Juliana Carvalho Araujo
Client Services	Lucas Fajardo
Media Team	Rodrigo Rodrigues
Media Team	Camila de Ouina Santos
Media Team	Bianca Navega
Project Manager	Guilherme de Oliveira
Project Manager	Rafael Coelho
Digital Production	Webcore Interactive
Agency Producer	Rodrigo Ferrari
Agency Producer	Stella Gafo
Production Company	Bossa Nova
Director	Georgia Guerra-Peixe
Executive Producer	Edu Tibiriça
Post-production Producer	Cesar Soares
Editing	Daniel Crepaldi
Post Production	Bossa Nova
	Satelite Audio
Approved by	Leandro Ramos