Stan Richards
Principal & Creative Director at The Richards Group
Dallas, United States
Campaign This Is Asia
Advertiser P.F. Chang's China Bistro
Brand PF Chang's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalize these iconic dishes. Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food. Along for the journey in “This Is Asia,” are P.F. Chang’s “Honored Guests,” who relish the experiences, taking in sights, sounds, and the spirit of community at each table and in each location. Ultimately, they guide us back home bringing this bounty of inspiration to dishes at P.F. Chang’s.
Media Type Television
Chief Operating Officer (COO)
SVP, Marketing and Brand Development
Director of Brand Marketing
VP, Creative and Design
Senior Director of Culinary Innovation
Brand Consultant
Brand Management Principal
Creative Group Head
Broadcast Producer
Brand Creative
Brand Creative
Brand Management
Brand Management
Production Company
Executive Producer
Head of Production
Still photographer
Post Production
Assistant Editor
Sound Design and Mix
Flame Artist
Executive Producer
Managing Director
Executive Music Producer
Music Creative Director
Composer / Sr. Audio Engineer
Music Composer
Music Composer
Sr. Sound Designer, Audio Engineer
Sound Designer, Audio Engineer

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