|Agency||The Richards Group|
|Campaign||This Is Asia|
|Advertiser||P.F. Chang's China Bistro|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Philosophy||P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalize these iconic dishes. Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food. Along for the journey in “This Is Asia,” are P.F. Chang’s “Honored Guests,” who relish the experiences, taking in sights, sounds, and the spirit of community at each table and in each location. Ultimately, they guide us back home bringing this bounty of inspiration to dishes at P.F. Chang’s.|
|Chief Operating Officer (COO)||John Antioco|
|SVP, Marketing and Brand Development||Tana Davila|
|Director of Brand Marketing||Heidi Bergeron|
|VP, Creative and Design||Jereme Clymer|
|Senior Director of Culinary Innovation||Michael Dei Maggi|
|Brand Consultant||Jim Notarnicola|
|Brand Management Principal||Dave Kroencke|
|Creative Group Head||Chuck Schiller|
|Broadcast Producer||Paul Nelson|
|Brand Creative||Diego Zelaya|
|Brand Creative||Kyle Schiller|
|Brand Management||Laurence Glasscock|
|Brand Management||Carson Nunnally|
|Production Company||Lucky 21|
|Executive Producer||John Gilliland|
|Head of Production||Teresa Cameron|
|Still photographer||Ian Kasnoff|
|Post Production||Lucky Post|
|Assistant Editor||Kat Kerr|
|Sound Design and Mix||Scottie Richardson|
|Flame Artist||Tim Nagle|
|Executive Producer||Jessica Berry|
|Music||Earhole Studios (Chicago)|
|Managing Director||Tom Wiebe|
|Executive Music Producer||Adam Wiebe|
|Music Creative Director||Eric Lambert|
|Composer / Sr. Audio Engineer||Colin Sipos|
|Music Composer||Matt Harting|
|Music Composer||David Blamires|
|Sr. Sound Designer, Audio Engineer||Beto Santoyo|
|Sound Designer, Audio Engineer||Danny Harris|
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