Richard Kirshenbaum
Founder & Chief Executive Officer at NSG/SWAT
New York, United States
Campaign Condom
Advertiser Kenneth Cole
Brand Kenneth Cole
PostedSeptember 2011
Business Sector Shoes
Philosophy This was freelnace project done two years before co-founding my agency, Follis&Verdi.
Problem Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking.
Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. 
Result An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. 
Media Type Magazine
Creative Director
Creative Director
Creative / Art Direction

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