Title | Condom Famous |
Agency | The & Partnership |
Campaign | Design a condom for Toronto |
Advertiser | Toronto Public Health |
Brand | Toronto Public Health |
Posted | November 2016 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?” |
Media Type | Television & Cinema |
Length | |
Production Company | OPC |
Editorial | Married to Giants |
Editor | Leo Zaharatos |
Executive Creative Director | Ron Smrczek |
Director | Jono Hunter |
Producer | Ian Webb |
Director of Photography (DOP) | Viktor Cahoj |
Art Director | Yvette Reitner |
Copywriter | Jake Bogoch |
Group Account Director | Jenni Cowdy |
Agency Producer | Tracy Luong |
Project Manager | Alisha Vig |
Executive Producer | Donovan M. Boden |
Executive Producer | Julie Axell |
Producer | Christine Leslie |