Merlee Cruz Jayme

Merlee Cruz Jayme ( https://bit.ly/Merlee-Jayme-YT)

Chief Creative Officer and Chairmom at dentsu Creative APAC/dentsu Jayme Syfu
Makati City, Philippines

About me


MERLEE CRUZ-JAYME

The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers in the world, and there were only 8 women in the list. One of them is Merlee Jayme.

Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of the Year and the Asia Women Marketeer 2019 and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia.

She is Chief Creative Officer, dentsu APAC, and "Chairmom" of Dentsu Jayme Syfu.

Her works push Insights and innovation. She has won major awards that include a Cannes Lion Grand Prix for Mobile for Smart txtbks, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils and, a Gold and Silver Lion, a gold CLIO, LIAA and Effies for Green Peace “Dead Whale”.
Aside from awards, she led her agency to win key accounts:
The total sparkling portfolio of Coca-Cola, Nestle, Shell fuels and Wyeth.

Merlee is a sought-after international speaker and an opinion leader when it comes to topics close to her heart: From Working Mothers to Harnessing Creativity. She has given a talk about “Meeting the Momillennials” in Tokyo for Adweek Asia , mentored clients at the Young Marketers Academy in Cannes and tackled "breaking glass ceilings" at SPIKES ASIA.
Her webinars during WFH showed "Creativity that means business" for the Cannes Lions "future gazers", Campaign's "Creativity at Home" , LIA's "Re-Packaging yourself" -a survival guide for creatives, during these trying times. Her talk for SPIKES ASIA this month is all about "The Brave New Normal" the trends of 2021 and beyond.

A seasoned judge in award shows, her jury duties include the Cannes Glass Lion, CLIO Print & Outdoor (Jury Head), and the London International Advertising Award. This year, she is Jury President for Cannes Lions Radio and Audio, and the Jury head for the One Club ADC's 100th year Annual Awards for Interactive.

One of CNN’s Leading Women, she is currently the Diversity and Inclusion Lead for APAC,and has initiated #sistergood projects to inspire women leadership.

Positions

Global co-president and CCO
dentsumcgarrybowen
Philippines
May 2020 - Present (2 years 4 months)
Chairmom and Chief Creative Officer
Makati City, Philippines
March 2016 - May 2020 (4 years 2 months)
Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year.
She is "Chairmom" and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia.
Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year Philippines by Campaign Asia and the inaugural SPIKES ASIA Country Agency of the Year 2017 and recently, The 4As Agency of the Year Best in Creative 2018.
Her works push Insights and innovation. She has won major awards that include a Cannes Lion Grand Prix for Mobile, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils and just last year, a Gold and Silver Lion, a gold CLIO, LIAA and Effies for Green Peace “Dead Whale”.Aside from awards, 2018 has been good for business. She led her agency to win key accounts:The total sparkling portfolio of Coca-Cola, Nestle, Shell fuels and Wyeth.
Merlee is a sought-after international speaker and an opinion leader when it comes to topics close to her heart: From Working Mothers to Harnessing Creativity. Last year, she has given a talk about “Meeting the Momillennials” in Tokyo for Adweek Asia 2018 and has also mentored clients at the Young Marketers Academy in Cannes.
She is CEO of MamaLab- a network of moms from Singapore, Thailand, Taiwan, Indonesia and Japan, to create great ideas that truly understand moms.
One of CNN’s Leading Women, she initiated the #sistergood project in the office to inspire women leadership.
A creative at heart, she wrote and illustrated an inspiring handbook to discover everybody’s creative side “Everyone Can Be Creative”.
Merlee is also a mom to 4 beautiful girls, and an inspiration in breaking the glass ceiling in this mad men’s world. 
Chairmom/ Chief Creative Officer
DM9JaymeSyfu
Philippines
2005 - 2016 (11 years)
Copywriter
Makati City, Philippines

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