Merlee Cruz Jayme
Global co-president and CCO at dentsumcgarrybowen
Makati City, Philippines
Campaign I Vow Signature
Advertiser Gabriela Philippines
Brand Gabriela Philippines
PostedJanuary 2011
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline I vow to fight violence against women
Philosophy On their 25th Anniversary, Gabriela renewed their commitment to protect women's rights through the iVow signature campaign. To encourage more people to sign, we decided to show how each and every pledge could help lessen the pain.
Media Type Case Study
Chief Creative Officer
Executive Creative Director
Art Director
Executive Creative Director

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