Guillermo Caro

Guillermo Caro

Creative Strategist / CSR / Cause Marketing Director at Glyph NYC
Global, Argentina

About me

Guillermo Caro (53): Creative strategist for social innovation: cause marketing campaigns, effective communication strategies, corporate social responsibility programs and creation of contents with positive impact.

He has a Master Degree in Advertising and Social Communication. He is International Consultant on social innovation for multinational companies, international organizations and social sector organizations (local, regional and global impact).

He was Chief Creative Director of Ogilvy & Mather (he developed local and regional campaigns for American Express, Disney, Kodak, Duracell, IBM, Motorola, Coca Cola, Mercedes Benz, Dove, Unilever, Kimberly Clark, Kraft Food, Glaxo Smithkline).

He created the international network Advertisers Without Borders and he was co-founder of Ogilvy Prosocial Latam, an area within the advertising agency to develop to campaigns of Marketing with Cause and Companies Social Reputation.

He developed and implemented more than one hundred local, regional and global strategies of communication and campaigns for organizations like Red Cross, Ashoka, Avina, Ronald Mc Donald, Plant For The Planet, WRI, Aid for Aids, CARE, Doctors of the World, SaferAfrica, Habitat for the Humanity, Save the Children, Infantile Villages SOS, Idealist, Amnesty International, Greenpeace, TECHO, Caritas, UN, ACNUR, UNICEF, OIT, OIM PAHO, WWF, BID, OPS, PNUD, etc.

In addition he is adviser in the diffusion of programs of companies within the area of social responsibility as Tetra Pak, Microsoft, Procter and Gamble, Avon, Carolina Herrera, Nestlé, Coca-Cola, Unilever, Citroen - Peugeot, Telecom, American Express, Shell, Medcom, Masisa, Renault, Carrefour, Nissan, Danone, Walmart, Raghsa, DTA, Ferrari, etc.

His work is recognized in international festivales as AMCHAM, ECCHO Award, E-philanthropy, London Festival, New York Festival, Cannes Lions, Clío Award, One Show, Fiap, etc.


Consulting Partner
United States
July 2017 - Present (4 years)
Creative Strategist, Creative Director: Cause marketing and CSR Program and Communication Strategies - 360 Campaigns with Social Impact and Fundraising - Social Innovation Projects.
Associate Consultant
STRATEGO - CSR and Sustainability
2009 - Present (12 years 6 months)
International consultant for corporations, international agencies and Nonprofit Organizations (local, regional and global).
- Cause related marketing
- Communication strategies and prosocial campaigns
- Programs of corporate social responsibility
Advertisers Without Borders
Global, Argentina
January 1990 - Present (31 years 6 months)
Creative Strategist / CSR / Cause Marketing Director
United States
March 2015 - June 2017 (2 years 3 months)
We are an independent company with offices in New York and Barcelona. We have assembled a world-class group of professionals from the film, TV, communications, strategy, fundraising and marketing disciplines.

We created Phylos to make a tangible impact in the world through cause marketing and storytelling.

We have deep experience with women's issues, health, gender equality, empowerment and micro-finance. Education, health and the preservation of culture are other areas of expertise. We also have a keen sensibility for the Hispanic market.

We help organizations promote and position programs in fresh and compelling ways.

We measure, evaluate and refine our messaging to ensure you stand out in the increasing clutter of philanthropy and the socially conscious world.
Giving Tuesday Latam
2013 - 2016 (3 years)
UnDiaParaDar is the Spanish chapter of #GivingTuesday (, a global movement to celebrate giving and to help build stronger and more participative communities. The movement is being co-created through the participation of hundreds of organizations in Latin America and Spain. Join us!
OurMark - People Doing Good
2012 - 2014 (2 years)
OurMark is an online global community that enhances a wide range of Doing Good activities. It was created to empower and accelerate the Global Trend of Doing Good that we are currently experiencing - a trend defined by people becoming more aware and involved with the solutions to the social and environmental problems that we are facing. Just launched! Come visit!
in2action - Fundraising & Communication
July 2002 - July 2014 (12 years)
in2action is a fundraising and communications group specialized in working with non-profit organizations around the world. Based in Argentina, with a presence in London and partners in the United States, we provide a wide range of services including fundraising and communications program development, management and implementation, strategic planning, creative development and production management, communication and marketing campaigns, and training.
Creative Manager Director
Buenos Aires, Argentina
April 1994 - June 2001 (7 years 2 months)


Master Degree in Advertising and Social Communication (Advertising and Marketing)

1986 - 1991 (5 years)
Director of the PHD in "Communication With Social Cause" of the Buenos Aires University He has written books on the subject and he has participated in many conferences and international seminaries. He is partner of Avina and it was named by Ashoka "Social Enterprising Partner".


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