|Title||The Edible Business Card|
|Campaign||The Edible Business Card|
|Advertiser||Saga Nori (Seaweed) / City Promotion|
|Brand||Saga Nori (Seaweed) / City Promotion|
|Date of First Broadcast/Publication|
|Business Sector||Credit Cards|
|Philosophy||When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.|
|Result||We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.|
|Executive Creative Director||Masato Mistudera|
|Art Director||Akihiko Ono|
|Creative Director||Yasuo Matsubara|
|Production Manager||Miyu Okuda|
|Creative Producer||Naoki Miyazoe|
|Account Executive||Naoki Miyazoe|
|Creative Producer||Daisuke Mishima|
|Account Executive||Daisuke Mishima|
|Creative Producer||Kanao Takeuchi|
|Account Executive||Kanao Takeuchi|
|Web Corder||Sayuri Hara|
|Web Director||Daiki Hamamoto|
|Scenario Writer||Frederico Garcia|
|Regional Executive Creative Director (Asia Pacific)||Daniel Comar|
Advertising, Creative Strategy, Copywriting
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