Daniel Comar
Regional Executive Creative Director, APAC at Geometry, a WPP company
Singapore, Singapore
TitleThe Edible Business Card
Agency
Campaign The Edible Business Card
Advertiser Saga Nori (Seaweed) / City Promotion
Brand Saga Nori (Seaweed) / City Promotion
Date of First Broadcast/Publication
Business Sector Credit Cards
Philosophy When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Result We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Media Type E-Commerce
Length
Executive Creative Director
Art Director
Copywriter
Planner
Director
Music
Creative Director
Producer
Camera
Art
Song
Mixer
Production Manager
Creative Producer
Account Executive
Creative Producer
Account Executive
Creative Producer
Account Executive
Cooperation
Cooperation
Cooperation
Cooperation
Cooperation
Web Corder
Web Director
Scenario Writer
Producer
Producer
Editor
Regional Executive Creative Director (Asia Pacific)

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