IKEA Canada - "IKEA: Cook This Page"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

29768

Title	IKEA: Cook This Page
Agency	Leo Burnett Toronto
Campaign	IKEA: Cook This Page
Advertiser	IKEA
Brand	IKEA Canada
Posted	June 2017
Business Sector	Drugstores, Specialty Stores
Story	The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items.
Media Type	Case Study
Length	105 seconds
Chief Creative Officer	Judy John
Creative Director	Lisa Greenberg
Group Creative Director	Anthony Chelvanathan
Group Creative Director	Steve Persico
Art Director	Anthony Chelvanathan
Copywriter	Steve Persico
Designer	Anthony Chelvanathan
Graphic Artist	Robin Osmond
Agency Producer	Franca Piacente
Agency Producer	Alexandra Postans
Agency Producer	Gord Cathmoir
Agency Producer	Anne Peck
Agency Producer	Carly Price
Photographer	Arash Moallemi
Videographer	Jonathan Lajoie
Editor	David Nakata
Account Director	Allison Litzinger
Account Director	Emily Robinson
Account Supervisor	Rebecca Simon
Chief Strategy Officer	Brent Nelsen
Group Planning Director	Tahir Ahmad