|Title||TD Coin Posters|
|Brief||To help parents talk to their kids about the value of saving, we created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message as the posters represented shapes of things kids would want to save for (guitar, teddy bear, etc.). The twist was that these shapes were made out of coin sockets. The number of coin sockets on the poster, with different sizes indicating different denominations, represented the approximate cost of the item - making the child’s wish tangible through the money they save. A simple and hyper-relevant idea to help children understand the value and reward of saving money|
|Agency||Leo Burnett Toronto|
|Campaign||TD Coin Posters|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Story||84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.|
|Media Type||Case Study|
|Chief Creative Officer||Judy John|
|Creative Director||Lisa Greenberg|
|Creative Director||Chris Munnik|
|Creative Director||Kerry Reynolds|
|Digital Writer||Dave Thornhill|
|Designer/Art Director||Dejan Djuric|
|Agency Producer||Alex Postans|
|Print Producer||Gord Cathmoir|
|Print Producer||Kevin Stephen|
|Print Producer||Barry Durocher|
|VP, Group Account Director||Laurie Freeman|
|Account Director||Brian Poleck|
|Account Director||Genevieve Cote|
|Account Executive||Brandon Sellers|
|Chief Strategy Officer||Brent Nelson|
|Strategic Planner||Shweta Bhatnagar|
|Production Company||Flash Reproductions|
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