Judy John
Global Chief Creative Officer at Edelman
Toronto, Canada
TitleTD Coin Posters
BriefTo help parents talk to their kids about the value of saving, we created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message as the posters represented shapes of things kids would want to save for (guitar, teddy bear, etc.). The twist was that these shapes were made out of coin sockets. The number of coin sockets on the poster, with different sizes indicating different denominations, represented the approximate cost of the item - making the child’s wish tangible through the money they save. A simple and hyper-relevant idea to help children understand the value and reward of saving money
Campaign TD Coin Posters
Advertiser Dominion Bank
Brand Coin Posters
PostedNovember 2019
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.
Media Type Case Study
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Digital Writer
Designer/Art Director
Agency Producer
Print Producer
Print Producer
Print Producer
VP, Group Account Director
Account Director
Account Director
Account Executive
Chief Strategy Officer
Strategic Planner
Production Company

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